So many tools!

Every day a new software tool is realeased that helps with some apsect of running your startup. It would be a full time job to research and find them all and keep the list up to date, so I'm just going to list some of the ones I am familiar with for now. This should be enough to get you started, and a quick Google search of any of the categories will reveal many more options if you want to shop around.

To make it simpler to review, I've split the list into categories.

Company admin

Trademark Check - Trademark checker and application
Company Registration - Australian Company Registration
Zegal - Legal documents
Google Workspace - a suite of tools including email, spreadsheets, documents, slides, cloud storage and more
Microsoft Office 365 - a suite of tools including email, spreadsheets, documents, slides, cloud storage and more

Banking & Finance

Airwallex - Virtual debit cards, International accounts, budgeting tools and more
Wise - Virtual debit cards, International accounts, budgeting tools and more
Stripe - Online payment processing
Square - Online & POS payment processing
toos - Simple tax tool for sole traders

Branding & Identity

NameSnack - Business name generator
Fiverr - Logo builder and freelancers
Google Domains - Domain name registration
Moo - Online ordering of business cards and stationery

Help Desk

Freshdesk - Integrated support software
Zendesk - Integrated support software

CRM

HubSpot - CRM with free version
Monday - CRM for small businesses

Sales & Marketing

Mailchimp - Email marketing and automation
LinkedIn Sales Navigator - Advanced Lead and Company Search
Hunter - Email-finding
Hotjar - Website analytics & engagement
Google Analytics - Website analytics
Wix - Website builder
Squarespace - Website builder
Wordpress - Website builder
Canva - Online design & printing

Communication

Slack - Team messaging
Zoom - Video calls & conferencing
Microsoft Teams - Group chat and videoconferencing
Ring Central - Cloud phones

Social Media

LinkedIn - Business network
Instagram - Photo and video sharing social networking
Facebook - Online social media and social networking
TikTok - Short-form video hosting
HootSuite - Allows for scheduling of content across social media platforms
Buffer - Allows for scheduling of content across social media platforms

Content Creation

ChatGPT - Generative ai
Upwork - Freelance content creators

ECommerce

Shopify - Full Ecommerce platform
WooCommerce - Ecommerce platform based on WordPress

App plugins, Extensions & Services

Docusign - Online document signing
PandaDoc - Online document signing
Zapier - API aggregation
Moo - Online ordering of business cards and stationery
Last Pass - 2FA - Single Sign On authentication provider
Authy - 2FA - Single Sign On authentication provider